Blind Spot

Blind Spot

Documentary / Criollo Films

A highly visual interactive story designed for the visually impaired.

Project Details

A vision quest documentary, Blind Spot; Moments Unseen introduces audiences to three visually impaired adventurers who journey by horseback into the heart of the Andes.

During their epic three-week expedition into the wilderness of Argentina’s Northern Patagonia, Carly, Ruth, and Terry, overcome countless challenges and chart a route of inner exploration where blindness leads to clarity and adversity creates possibility.

We worked with the film’s director Stefan Morel and producers at Criollo Films to develop a digital strategy, creative concept, and cross-platform production plan that resulted in a winning Bell Fund application. The funds were used to produce a responsive website that promoted the film and housed an interactive documentary aimed at extending audience reach. Our challenge: how to translate a visually stunning, and highly imagistic film into an interactive experience that was not only accessible to, but highly considerate of the visually impaired user.

From the beginning the objective was to create a singular experience for all audiences without resorting to a “retro-fit” design for visually impaired users. Our accessibility research with visually impaired user-groups led to the development of simple technological solutions to complex navigational and narrative challenges. In keeping with the subject matter many of the interactive documentary’s most carefully considered features, namely those aimed at making the experience as accessible as possible to the visually impaired, are unseen by the vast majority of users – images and videos have descriptive text for screen reader applications, the layout of scalable typefaces enables maximum legibility, high-resolution images can be magnified and ambient audio clips provides a rich soundtrack that enhances spoken text rather than confusing it.

Blind Spot defies conventional views on blindness to chronicle an inspirational journey of self-discovery, in search of what we see, what we can’t see, and what we overlook. The film premiered on CBC documentary, won Best International Documentary at the 2015 Equus Film Festival in New York City, and is currently nominated for four Canadian Screen Awards.

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