Performance Marketing

Performance Marketing


Ongoing brand, design, and technical development.

Project Details

Allocadia is a fast-growing software company based in Vancouver. As leaders in Marketing Performance Management (MPM) their tools are used by thousands of customers, at some of the biggest companies on earth, to build effective marketing plans, manage marketing investments, and measure results. To date, $25 billion in global marketing budget dollars have been managed through their award-winning platform by over 10,000 marketers globally, demonstrating the rapid growth and adoption of MPM among organizations.

Denman’s long-standing partnership with Allocadia includes creating online marketing initiatives, web-based tools, and stand-alone special projects. We also provide ongoing design and technical development of their corporate website, working together with their teams throughout the year to refine and optimize their web platform.

It’s a relationship that has grown year after year.

This past year we had the opportunity to redevelop their website from the ground up with a new visual identity, re-imagined information architecture and user experience, a refreshed user-interface, sophisticated animations, and new technology.

The website’s content management system now features a modular component based system making it easy to quickly assemble complex page layouts that adhere to their brand pillars. A comprehensive set of flexible pre-formatted templates and components – that include things like clients testimonials and promotional features – were created to be dropped into any page making repetitive tasks easy and cost effective.

To achieve this we built reusable templates and custom Allocadia components to work with both Guttenberg, the built in WordPress editor, and WPBakery, a drag and drop page builder plugin.

For many years Allocadia published a wide range of customer resources on a separate platform. We unified this content, integrating it into Allocadia’s corporate web ecosystem, and engineered new UX, filtering, and search tools to make things easier to find.

We also developed a new Use Cases section highlighting Allocadia’s six primary solutions which enable marketers to master the run-side of marketing and seamlessly connect the operational arm of marketing with go-to-market actions.

The new website is fully integrated with Allocadia’s Marketo marketing automation platform allowing their team to quickly create measurable lead generating landing pages which are AB tested using Google Optimize.

An abridged walkthrough of

Our partnership with Allocadia is based on responsiveness. Beyond being a primary marketing touchpoint, Allocadia’s website is the key entry point for their SAAS product, meaning it needs to work flawlessly with maximum uptime and security.

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